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Identity Resolution

From Anonymous Data to Actionable Revenue

Transforms overlooked anonymous data into valuable insights, driving business growth and profitability. It bridges the gap between anonymity and utility, allowing businesses to maximize their revenue potential while maintaining consumer privacy.

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Why Does a Business Need Identity Resolution?

Unified Customer View

Identity resolution provides a consolidated view of each customer by linking disparate data points. This enables businesses to better understand customer behaviors and preferences.

Improved Personalization

With a clearer picture of each customer, businesses can tailor their marketing efforts, enhancing personalization and improving customer engagement.

Accurate Attribution

Identity resolution helps attribute sales or conversions accurately to specific marketing campaigns, providing valuable insights into campaign effectiveness.

Fraud Detection

By identifying suspicious patterns, identity resolution aids in detecting and preventing fraudulent activities, protecting both the business and its customers.

Privacy Compliance

Identity resolution helps businesses comply with privacy laws by ensuring that customer data is accurately linked and managed, reducing the risk of non-compliance penalties.

How Does It Work?

How Does It Work?
How Does It Work? - 1 Data Collection
How Does It Work? - 2 Data Integration
How Does It Work? - 3 Identity Machine
How Does It Work? - 4 Identity Building
How Does It Work? - 5 Activation

Still confused? Here's an example

From John to John Monday Profile
From John to John Monday

1st Touchpoint:

Device:

Location:

Products Viewed:

Last Category Viewed:

Customer Profile Image 30%

CUSTOMER# 202401

Customer Profile Line

Website

iPhone 15 Pro

Kuala Lumpur, Malaysia

 Mixed Nuts Granolas

Healthy Recipes

CUSTOMER PROFILE
1ST INTERACTION

1st Touchpoint:

Device:

Location:

Products Viewed:

Last Category Viewed:

Most Viewed Categories:
Propensity to Purchase:
Last Article Read:

Customer Profile Image 60%

CUSTOMER# 202401

Customer Profile Line

Website

iPhone 15 Pro

Kuala Lumpur, Malaysia

 Mixed Nuts Granolas

Healthy Recipes

Health, Fitness

80%

Best Rated Granolas

CUSTOMER PROFILE
2ND INTERACTION

1st Touchpoint:

Device:

Location:

Products Viewed:

Products Bought:
Email Subscriber:
Marketing Consent:
Email:
Phone Number:
Address:
Customer Profile Image 90%

CUSTOMER# 202401

Customer Profile Line

Website

iPhone 15 Pro

Kuala Lumpur, Malaysia

 Mixed Nuts Granolas

Brand A Mixed Nuts Granola

Yes

Yes

alexlee@gmail.com

+65 555 123 894

Kuala Lumpur, Malaysia

CUSTOMER PROFILE

Alex Lee

3RD INTERACTION
Unveil the Stories

Unveil the Stories Behind Your Data Today!

Our Expertise

We purposefully collect, track, unify and analyze your data to gain insights of what you can do better and help you find new opportunities to increase business revenues and ROI.

Our Team Profile

The Persuasion team, with a combined 2-decade experience, consist of Data Scientists, Web Analysts, Programmers, Designers, and Digital Marketing Analysts, will take time to understand your business to help you optimize your marketing projects.

Our Solution

We make it our business to answer your business questions with data to help you increase revenues and optimize your efforts.

Why Us?

Imagine having a team that doesn't just analyze data but breathes life into it. That's us.

Wing Tai Asia
Wine Shop
ZUS Coffee
Stellar Putrajaya Hotel
The Face Shop
TOC Automotive College
UNIQLO
DigitalXfm

Trusted By

Deliverables are on point. The Project Manager takes time to understand our requirements.

- Jess, Wing Tai Group -

Persuasion gives us good suggestions to improve our website and have boosted our sales compared to when we were previously managing it without them.

- Jing Wen, The Wine Shop -

We developed customer data warehouse in google Big Query for senior management and marketing which integrated customer loyalty data from a cloud point of sales system, Google Analytics 4 for mobile for customer event tracking.

- ZUS Coffee, Customer Analytics and Data Warehouse -

The team at Persuasion Technologies has been very helpful in supporting us in achieving our marketing goals. They managed to garner ROI of 8.5:1 for us from Sep to Nov 2020 even when it was CMCO. We are very pleased with the outcome.

- Samantha, Stellar Putrajaya Hotel -

PT is an extremely technologically competent company with people that have deep digital marketing know-how. For newbies, PT folks are patient and gentle. But if you're an experienced digital marketer - PT can run with you.

- Chee Yan, Digital XFM -

The team has been resourceful and always staying up-to-date on digital marketing. They also put in a huge effort on A/B testing to optimize campaign results!

- Stacey, Uniqlo -

Persuasion Team have been providing great assistance, recommendations and solutions for us. Also, they are savvy and fun to discuss with!

- Aida, TOC -

Very nice to work together with the team for the last 5 years.

- Ziee Yen, THE FACE SHOP -

Customer Testimonials

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