Why Does a Business Need Identity Resolution?
Unified Customer View
Identity resolution provides a consolidated view of each customer by linking disparate data points. This enables businesses to better understand customer behaviors and preferences.
Improved Personalization
With a clearer picture of each customer, businesses can tailor their marketing efforts, enhancing personalization and improving customer engagement.
Accurate Attribution
Identity resolution helps attribute sales or conversions accurately to specific marketing campaigns, providing valuable insights into campaign effectiveness.
Fraud Detection
By identifying suspicious patterns, identity resolution aids in detecting and preventing fraudulent activities, protecting both the business and its customers.
Privacy Compliance
Identity resolution helps businesses comply with privacy laws by ensuring that customer data is accurately linked and managed, reducing the risk of non-compliance penalties.
How Does It Work?
Still confused? Here's an example
From John to John Monday
1ST INTERACTION
2ND INTERACTION
3RD INTERACTION
CUSTOMER PROFILE
CUSTOMER# 202401
1st Touchpoint:
Website
Device:
iPhone 15 Pro
Location:
Kuala Lumpur, Malaysia
Products Viewed:
Mixed Nuts Granolas
Last Category Viewed:
Healthy Recipes
CUSTOMER PROFILE
CUSTOMER# 202401
1st Touchpoint:
Device:
Location:
Products Viewed:
Last Category Viewed:
Most Viewed Categories:
Propensity to Purchase:
Last Article Read:
Website
iPhone 15 Pro
Kuala Lumpur, Malaysia
Mixed Nuts Granolas
Healthy Recipes
Health, Fitness
80%
Best Rated Granolas
CUSTOMER PROFILE
CUSTOMER# 202401
Alex Lee
1st Touchpoint:
Device:
Location:
Products Viewed:
Products Bought:
Email Subscriber:
Marketing Consent:
Email:
Phone Number:
Address:
Website
iPhone 15 Pro
Kuala Lumpur, Malaysia
Mixed Nuts Granolas
Brand A Mixed Nuts Granola
Yes
Yes
+65 555 123 894
Kuala Lumpur, Malaysia
Why Us?
Don't let 'John' remain an enigma; discover 'John, the Monday Shopaholic'. Personalize your marketing strategies like never before. Act now and join us in revolutionizing your customer understanding.
Our Expertise
We purposefully collect, track, unify and analyze your data to gain insights of what you can do better and help you find new opportunities to increase business revenues and ROI.
Our Team Profile
The Persuasion team, with a combined 2-decade experience, consist of Data Scientists, Web Analysts, Programmers, Designers, and Digital Marketing Analysts, will take time to understand your business to help you optimize your marketing projects.
Our Solution
We make it our business to answer your business questions with data to help you increase revenues and optimize your efforts.
Trusted By
Our Work Tells Our Story: Case Studies of Success
Deliverables are on point. The Project Manager takes time to understand our requirements.
- Jess, Wing Tai Group -