From Anonymous Data to Actionable Revenue
Transforms overlooked anonymous data into valuable insights, driving business growth and profitability. It bridges the gap between anonymity and utility, allowing businesses to maximize their revenue potential while maintaining consumer privacy.
From Anonymous Data to Actionable Revenue
Transforms overlooked anonymous data into valuable insights, driving business growth and profitability. It bridges the gap between anonymity and utility, allowing businesses to maximize their revenue potential while maintaining consumer privacy.
Unified Customer View
Identity resolution provides a consolidated view of each customer by linking disparate data points. This enables businesses to better understand customer behaviors and preferences.
Improved Personalization
With a clearer picture of each customer, businesses can tailor their marketing efforts, enhancing personalization and improving customer engagement.
Accurate Attribution
Identity resolution helps attribute sales or conversions accurately to specific marketing campaigns, providing valuable insights into campaign effectiveness.
Fraud Detection
By identifying suspicious patterns, identity resolution aids in detecting and preventing fraudulent activities, protecting both the business and its customers.
Privacy Compliance
Identity resolution helps businesses comply with privacy laws by ensuring that customer data is accurately linked and managed, reducing the risk of non-compliance penalties.
Why Does a Business Need Identity Resolution?
How Does It Work?
Further Explanation on Identity Resolution
Campaign
Mobile Device
Loyalty
Program
Store
Purchase
CRM
Web Cookie
3rd Interaction
1st Touchpoint:
Device:
Location:
Products Viewed:
Products Bought:
Frequency of Purchase:
Email Subscriber:
Marketing Consent:
Email:
Phone Number:
Address:
Next Best Offer:
Website
iPhone 15 Pro
Malaysia
Mixed Nuts Granolas
Brand-A Mixed Nuts Granola
2x in 2 weeks
Yes
Yes
+6011 123 894
Jalan Maju 2, Kuala Lumpur, Malaysia
Calorie Counted Meal Set
CUSTOMER
JOHN LEE
CUSTOMER PROFILE
2nd Interaction
Website
iPhone 15 Pro
Malaysia
Mixed Nuts Granolas
Healthy Recipes
Health, Fitness
80%
Best Rated Granolas
1st Touchpoint:
Device:
Location:
Products Viewed:
Last Category Viewed:
Most Viewed Categories:
Propensity to Purchase:
Last Article Read:
CUSTOMER
#202401
CUSTOMER PROFILE
1st Interaction
Website
iPhone 15 Pro
Malaysia
Mixed Nuts Granolas
Fitness
1st Touchpoint:
Device:
Location:
Products Viewed:
Last Category Viewed:
CUSTOMER
#202401
CUSTOMER PROFILE
From John To John "The Health Enthusiast"
Don't let 'John' remain an enigma; discover 'John, the Health Enthusiast'. Personalize your marketing strategies like never before. Act now and join us in revolutionizing your customer understanding.
Trusted By
ZUS Coffee, Customer Analytics and Data Warehouse
We developed customer data warehouse in google Big Query for senior management and marketing which integrated customer loyalty data from a cloud point of sales system, Google Analytics 4 for mobile for customer event tracking.
Healthcare Analytics Software Development
The partner was tasked to build a robust health diagnostics software as a service based minimum viable product that uses predictive analytics for Complementary Health practitioners in the United States and Australia.
Customer and Loyalty Data Warehouse for Large Premium Grocer
"We created a customer data warehouse that neatly organizes loyalty data into user-friendly models, making it a breeze to analyze and query. This is powered by an audience segmentation tool crafted on Google App Engine for seamless functionality."
Case Studies
We purposefully collect, track, unify and analyze your data to gain insights of what you can do better and help you find new opportunities to increase business revenues and ROI.
Our Expertise
The Persuasion team, with a combined 2-decade experience, consist of Data Scientists, Web Analysts, Programmers, Designers, and Digital Marketing Analysts, will take time to understand your business to help you optimize your marketing projects.
Our Team Profile
We make it our business to answer your business questions with data to help you increase revenues and optimize your efforts.
Our Solution
Why Us?
Imagine having a team that doesn't just analyze data but breathes life into it. That's us.
Further Explanation on Identity Resolution
Further Explanation on Identity Resolution
Store Purchase
Loyalty Program
CRM
Mobile Device
Campaign
Web Cookie
Personalized Campaign
Web Cookie: "Behavior", "Engagement Time"
Email: "Open Rate", "CTR"
Campaign: "Conversion", "Ad Clicks"
Mobile Device: "App Usage", "Social Engagement"
Loyalty Program: "Purchase Frequency", "Loyalty Points"
Store Purchase: "Transaction Count", "Purchase Value"
CRM: "CLV", "Support Interactions"
Web Cookie: "Behavior", "Engagement Time"
Campaign: "Conversion", "Ad Clicks"
Loyalty Program: "Purchase Frequency", "Loyalty Points"
CRM: "CLV", "Support Interactions"
Email: "Open Rate", "CTR"
Mobile Device: "App Usage", "Social Engagement"
Store Purchase: "Transaction Count", "Purchase Value"
